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	<title>Avenue180 Blog &#187; Social Media Marketing</title>
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		<title>Facebook Takes a &#8220;Number&#8221; from Digg</title>
		<link>http://blog.avenue180.com/social-media-marketing/facebook-takes-a-number-from-digg/</link>
		<comments>http://blog.avenue180.com/social-media-marketing/facebook-takes-a-number-from-digg/#comments</comments>
		<pubDate>Fri, 30 Oct 2009 18:22:43 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Headline]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[digg]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[share buttons]]></category>

		<guid isPermaLink="false">http://blog.avenue180.com/?p=73</guid>
		<description><![CDATA[Web publishers and blog owners have a new toy to play with: Facebook announced Monday that it has launched new &#8220;share&#8221; buttons with counters, much in the manner of Digg&#8217;s iconic buttons and the third-party TweetMeme app for Twitter sharing.
Plus, there&#8217;s more: Publishers installing Facebook share buttons can also get data back related to how many times that link has been shared, how many users have hit the thumbs-up &#8220;like&#8221; button or commented on shared versions of the story on Facebook, and how many people have clicked back to it ...]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-medium wp-image-75" title="cracked" src="http://blog.avenue180.com/wp-content/uploads/2009/10/cracked-300x245.jpg" alt="cracked" width="300" height="245" />Web publishers and blog owners have a new toy to play with: Facebook announced Monday that it has launched new &#8220;share&#8221; buttons with counters, much in the manner of Digg&#8217;s iconic buttons and the third-party TweetMeme app for Twitter sharing.</p>
<p>Plus, there&#8217;s more: Publishers installing Facebook share buttons can also get data back related to how many times that link has been shared, how many users have hit the thumbs-up &#8220;like&#8221; button or commented on shared versions of the story on Facebook, and how many people have clicked back to it through Facebook.</p>
<p>These Facebook &#8220;share&#8221; buttons had existed before, and the company said that more than 2 billion pieces of content are shared per week. But this is the first time that the counter and analytics have been available.</p>
<p>A post on the Facebook developer blog explains: &#8220;Anyone can add the Share button to their website with little to no technical experience, and style the button from a variety of options.&#8221; Accessing the analytics however, requires a bit more coding know-how.</p>
<p>This could spell bad news for Digg, as Facebook&#8217;s significantly bigger and more mainstream audience could make it a far more appealing choice for site owners that would prefer to display one prominent sharing button rather than two. As for Twitter, it doesn&#8217;t actually own the app that powers the &#8220;retweet&#8221; buttons. A move like this from Facebook, however, could push it to think a bit harder about a partnership or acquisition&#8211;or hasten progress on that &#8220;retweet API&#8221; it has in the works.</p>
<p><img class="alignright size-full wp-image-77" title="Inside-facebook-256" src="http://blog.avenue180.com/wp-content/uploads/2009/10/Inside-facebook-256.png" alt="Inside-facebook-256" width="256" height="256" />Related speculation: When are we going to see a &#8220;most-shared&#8221; ranking from Facebook? That&#8217;s when Digg&#8217;s execs would really have to start sweating.</p>
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		<title>Yahoo Search To Mine Twitter Data Even Though Bing Does Twitter</title>
		<link>http://blog.avenue180.com/social-media-marketing/yahoo-search-to-mine-twitter-data-even-though-bing-does-twitter/</link>
		<comments>http://blog.avenue180.com/social-media-marketing/yahoo-search-to-mine-twitter-data-even-though-bing-does-twitter/#comments</comments>
		<pubDate>Tue, 04 Aug 2009 01:11:17 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
				<category><![CDATA[Social Media Marketing]]></category>

		<guid isPermaLink="false">http://blog.avenue180.com/?p=48</guid>
		<description><![CDATA[A Reuters article reports Yahoo is still going to invest in search, at least until the Microsoft deal is done. Specifically, in real-time search by &#8220;mining&#8221; Twitter data. Let me quote a piece of this article:
Yahoo&#8217;s Prabhakar Raghavan, head of Yahoo Labs, said that the company could potentially &#8220;mine&#8221; messages from Twitter, the popular microblogging service, to offer Web surfers search results beyond those offered by Microsoft&#8217;s Bing.&#8221;I&#8217;ve always held that the interesting thing of Tweets is not necessarily searching them but mining them. So we could real-time mine them, ...]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-medium wp-image-54" title="2511539541_b8c0356486" src="http://blog.avenue180.com/wp-content/uploads/2009/08/2511539541_b8c0356486-195x300.jpg" alt="2511539541_b8c0356486" width="195" height="300" />A Reuters <a href="http://www.reuters.com/article/internetNews/idUSTRE57000F20090801">article</a> reports Yahoo is still going to invest in search, at least until the Microsoft deal is done. Specifically, in real-time search by &#8220;mining&#8221; Twitter data. Let me quote a piece of this article:</p>
<blockquote><p>Yahoo&#8217;s Prabhakar Raghavan, head of Yahoo Labs, said that the company could potentially &#8220;mine&#8221; messages from Twitter, the popular microblogging service, to offer Web surfers search results beyond those offered by Microsoft&#8217;s Bing.&#8221;I&#8217;ve always held that the interesting thing of Tweets is not necessarily searching them but mining them. So we could real-time mine them, then assemble what we mine into the search engine,&#8221; said Raghavan in an interview with Reuters on Friday.</p></blockquote>
<p>I find this very interesting, specifically because of the <a href="http://www.seroundtable.com/archives/020502.html">Yahoo &amp; Microsoft deal</a> that happened last week and the fact that Microsoft&#8217;s <a href="http://www.seroundtable.com/archives/020324.html">Bing does a lot with Twitter</a> on several fronts.</p>
<p>A <a href="http://www.webmasterworld.com/yahoo_search/3963633.htm">WebmasterWorld</a> thread has some strong feedback from members of the thread. One even took the time to list eight reasons why Yahoo should not do this:</p>
<ol>
<li>Bing already offers live related twitter messages on some serps.</li>
<li>Don&#8217;t base your companies future on the success of another, as twitter goes so will Yahoo!</li>
<li>Using Twitter as a source of quality information?!? Run for the hills!</li>
<li>Google already does it better, I&#8217;ve had articles fully indexed in under 30 seconds (might have been faster, that&#8217;s the time it took me to check when I got immediate traffic while making an edit)</li>
<li>Did I mention Twitter is 99% spam? Seriously, no.</li>
<li>It didn&#8217;t work when RSS was all the rage either. The immediacy is not the message and neither is the medium in this case.</li>
<li>Any system that allows everyone to dump comments into one local area can match the speed of twitter, build that instead and add a little QC&#8230; now that I would back in a heartbeat. I searched for a keyword on Twitter tonight and you don&#8217;t want to know how low the quality of the results were.</li>
<li>People like Twitter because it gets their message out there fast and that quality doesn&#8217;t carry over to search. Honestly I prefer quality in my search results, not speed. Speed is pointless if I don&#8217;t perform a search at the moment it&#8217;s indexed anyway. Quality, please!</li>
</ol>
<p>I agree that this is a space that Yahoo shouldn&#8217;t get into when they are <a href="http://www.nytimes.com/2009/08/03/technology/companies/03yahoo.html">out of the search business</a>.</p>
<p>Forum discussion at <a href="http://www.webmasterworld.com/yahoo_search/3963633.htm">WebmasterWorld</a>.</p>
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