Articles in the Behavioral Market Research Category
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According to comScore qSearch, Americans conducted 15.4 billion “core searches” in March 2010, with Google accounting for 65.1 percent search market share.
What is a core search? It is search on one of the five major search engines, including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
Why is this significant?
If you look at core searches in March, …