Articles Archive for July 2009
Online Reputation Management »
As much time and effort that marketers put into improving visibility within search results, not all search engine ranking pages (SERPs) are good. Increasing numbers of companies are experiencing the sharp edge of the sword from disgruntled employees or customers taking advantage of the amazingly simplistic process of publishing content to the web.
You may recall such situations as “Dell Hell” or Googlebombing “miserable failure” for examples.
Because these references occur within the search results, many companies percieve search engine reputation management as a SEO problem. But displacing negative search results only …
Emerging Media »
A second major ratings service, Compete, has now released search engine share figures for June 2009 showing Microsoft’s new Bing service making a tiny gain. That, following Hitwise’s mixed stats from last week, keeps Bing in “it’s too early to say” territory. Meanwhile, Bing itself says at one month old, unique users up 8%.



